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Privacy Policy

Last Updated: 7 May 2025

This Privacy Policy (“Policy”) explains how Equilibria Labs Ltd (“Equilibria,” “we,” “our,” or “us”) collects, uses, and shares your information when you use our website www.equilibrialabs.com (the “Site”) and our mobile application Equilibria, available via www.getequilibria.com (the “App”). By using the Services, you agree to this Policy.

1. Who We Are

Equilibria Labs Ltd
170 Weston Park
London, N8 9PN
United Kingdom

2. Information We Collect

Information You Provide

  • Email address and password for account creation

  • Mental health data, such as mood tracking, journal entries, or guided reflections

  • Messages or feedback you send to us

  • Payment details (for subscriptions via our website)

We do not collect your name or date of birth.

Automatically Collected Information

  • Device and browser type

  • IP address and general location

  • Usage data and in-app behaviour

  • Mobile advertising identifiers (e.g. IDFA, GAID)

  • Cookies and similar technologies on the Site

Sensitive Personal Data

Mental health-related data is stored securely and used solely to personalise your experience. This information is encrypted and never shared with third parties or advertisers.

3. How We Use Your Data

  • To provide and improve the App and Site

  • To personalise your user experience

  • To manage subscriptions and process payments

  • To respond to your messages or support requests

  • To analyse anonymised usage patterns

  • To meet legal and regulatory obligations

4. Sharing Your Data

We do not sell your personal information. We may share it:

  • With trusted service providers who help us operate the platform (e.g. hosting, analytics, payments)

  • If legally required to do so (e.g. by court order or regulation)

  • In connection with a business sale, merger, or acquisition

  • With your explicit consent

5. Cookies and Analytics

We use cookies on our Site to enhance functionality and understand how users interact with our services. You can manage cookie preferences in your browser settings.

We use the following third-party analytics tools:

  • Google Analytics – to track web traffic and usage patterns

  • PostHog – to analyse user interaction within the App

These services may collect anonymised usage data, device information, and behavioural events to help us improve user experience.

6. Data Retention and Security

We retain data only for as long as necessary for its intended purpose or to comply with legal obligations. Sensitive content is encrypted and securely stored. No system is completely secure, but we take appropriate technical and organisational steps to protect your data.

7. Your Rights

Where applicable, you have the right to:

  • Access your personal data

  • Request corrections or deletion

  • Object to or restrict processing

  • Withdraw consent

  • Request a copy of your data (data portability)

To exercise any of these rights, email: support@equilibrialabs.com

8. International Data Transfers

We may store and process data in countries outside your own, including the US. Where required, we apply safeguards such as Standard Contractual Clauses to ensure adequate protection.

9. Children’s Privacy

Our Services are not intended for users under 13. We do not knowingly collect data from children under 13. If you believe such data has been collected, contact us and we will delete it.

10. Changes to This Policy

We may update this Policy periodically. Any changes will be published in the App and on our Site. Continued use of the Services indicates your acceptance of any updates.

11. Contact Us

For privacy-related inquiries, please contact:

Email: support@equilibrialabs.com
Post: Equilibria Labs Ltd
170 Weston Park
London, N8 9PN
United Kingdom

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